Counterfeit release new video for ‘It Gets Better’

COUNTERFEIT. have just revealed their brand new music video for latest single It Gets Better, which was directed by Phillip Lopez (James Arthur, Cold War Kids and more). The video sees the five-piece embrace a roomful of passionate and dedicated fans who were invited by the band via social media, and sing along to the track together. Of the video, frontman Jamie Bower has said, “The video and the song are about healing, connection, community, humanity and spirit. We are lucky enough to have a fan base that feels like a family so wanted to bring the sense of community that we feel to a larger audience.” The track has already surpassed 500k streams across platforms, and has been going down a storm during the band’s live show. Watch the video, here:

Following a raucous and energetic return to the stage at a packed-out headline show at London’s Garage and a debut performance at Reading & Leeds on the Main Stage in August, COUNTERFEIT. came back swinging with their unifying protest song, It Gets Better. The track opens with frontman Jamie Bower’s captivating spoken-word which commands attention, building up to the anthemic chorus. 

COUNTERFEIT. are gearing up to head out on their UK/European headline tour this Friday, in Rome. They will hit cities such as Milan, Vienna, Paris and more before playing London’s Scala on 2nd December, and continuing on the UK leg of the tour. The band wrapped a mini tour in August, where they made their way around cities such as Amsterdam, Berlin and more before wrapping things up at the Garage in London. Shortly after, the band opened the Main Stage at the historic Reading & Leeds Festival. Showing no signs of slowing down, COUNTERFEIT. then embarked on a North America headline tour, where they played venues in Toronto, Brooklyn, Nashville, LA and more. 

Having holed themselves up in Northampton for 6 months last year, the band rented a house together so they could hone in on writing their follow-up to debut album, Together We Are Stronger. It Gets Better is the first song to be released leading up to a full release in 2020, and the beginning of what’s to come from the 5-piece.






Danny Peart
Editor / Live Music Photographer / Journalist at Soundcheck-Live

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